Brand Protection Head of North Asia Region | 北亚区品牌保护首席代表

Unilever | 联合利华

目前担任联合利华北亚区品牌保护首席代表。他先后在多家跨国公司从事知识产权保护工作超过15年，管理和处理了数千起行政、刑事和民事诉讼案件。其中，约30起案件当选中国外商投资企业协会优质品牌保护工作委员会（“品保委”）最佳案例、公安部十大侵犯知识产权刑事案件、最高法院典型案例和国家工商总局十大违法行政查处案件。

自2010年开始，他先后担任品保委法律委员会副主席、主席，深度参与了商标法和反不正当竞争法修订、电子商务法制定等大量知识产权相关立法和司法课题。

他连续多年被World Trademark Review评为“世界前300企业商标律师”之一；2020年，被亚洲法律评论（ALB）评为“中国知识产权法务15强”之一。同年，被阿里巴巴反假冒联盟评为“年度风云人物”之一。

He is currently the Brand Protection Head of Unilever North Asia region. He has been working on IP protection for more than 15 years in multi-national companies, managing and handling thousands of administrative, criminal enforcement actions and civil litigations, around 30 ones were awarded as QBPC best practice, SPC Typical Case, etc.

Since 2010, he has respectively served as vice chairman and then chairman of QBPC Legal Committee, and deeply participated in many IP projects including the amendments of Trademark Law, the revision of Anti-Unfair Competition Law, the drafting & revisions of E-Commerce Law, etc.

He was listed in 2016, 2020 & 2021 World’s 300 Leading Corporate Trademark Professionals by WTR and 2020 ALB China Top 15 IP In-house Counsels, also was recognized as one of Influential Personality of the Year by Alibaba Anti-counterfeiting Alliance in 2020.