Michael YU
Michael YU/于帮清

Brand Protection Head, North Asia/北亚区品牌保护首席代表


Mr. Michael Yu is currently the Brand Protection Head of Unilever North Asia. He has been working on IP protection for more than 13 years in different multi-national companies, managing and handling thousands of administrative, criminal enforcement actions and civil litigations, more than twenty ones were awarded as QBPC best practice, SPC Typical Case, SAIC Typical Infringement Case. Since 2010, he has respectively served as vice chairman and then chairman of QBPC Legal Committee, and deeply participated in many IP projects including the third amendment of Trademark Law of PRC, the revision of Anti-Unfair Competition Law, the drafting of E-Commerce Law, etc. He also acts as the deputy director of Oriental Intellectual Property Club (OIPC).

He was listed in 2016 World’s 300 Leading Corporate Trademark Professionals by World Trademark Review, and awarded as one of 2017 China Outstanding In-house IP Managers by China IP Magazine and IP Channel of China Daily.

He graduated from East China University of Politics and Law, and got Master Degree of Civil and Commercial Law. He passed China Bar exam in 2006.

于帮清先生,目前担任联合利华北亚区品牌保护首席代表。他先后 在多家跨国公司从事知识产权保护工作10余年,管理和处理了数千 起行政、刑事和民事诉讼案件。其中,20余起案件当选中国外商投 资企业协会优质品牌保护委员会(“品保委”)最佳案例、公安部 十大侵犯知识产权刑事案件、最高法院典型案例和国家工商总局十 大违法行政查处案件。

自2010年开始,他先后担任品保委法律委员会副主席、主席,深度 参与了商标法第三次修订、反不正当竞争法修订、电子商务法制定 等大量课题。他同时担任东方知识产权俱乐部的副理事长。

2016年,他被World Trademark Review评为“World’s 300 Leading Corporate Trademark Professionals ”之一;2017年,被中国知识 产权杂志和中国日报知识产权频道评为当年度“中国杰出知识产权 经理人”。

他毕业于华东政法大学,获得民商法学硕士学位。2006年,通过中 国司法考试。