Michael YU | 于帮清
Head of Brand Protection | 品牌保护主管
Michael YU  | 于帮清
Head of Brand Protection  | 品牌保护主管

Unilever | 联合利华

Mr. Michael Yu is currently the Brand Protection Head of Unilever North Asia. He has been working on IP protection for more than 15 years in various multi-national companies, managing and handling thousands of administrative, criminal enforcement actions and civil litigations, more than twenty ones were awarded as QBPC best practice, SPC Typical Case, SAIC Typical Infringement Case. 
Since 2010, he has respectively served as vice chairman and then chairman of QBPC Legal Committee, and deeply participated in many IP projects including the third amendment of Trademark Law of PRC, the revision of Anti-Unfair Competition Law, the drafting of E-Commerce Law, etc. 
He was listed in 2016 & 2020 World’s 300 Leading Corporate Trademark Professionals by World Trademark Review, 2017 China Outstanding In-house IP Managers by China IP Magazine and IP Channel of China Daily, 2020 ALB China Top 15 IP In-house Counsels, and recognized as one of Influential Personality of the Year by Alibaba Anti-counterfeiting Alliance in 2020.
He graduated from East China University of Politics and Law, and got Master Degree of Civil and Commercial Law.  He passed China Bar exam in 2006.

自2010年以来,他先后担任QBPC法律委员会副主席和随后的主席,并深度参与了包括《中华人民共和国商标法》的第三次修订、《反不正当竞争法》的修订、起草《电子商务法》等许多知识产权项目,他被《世界商标评论》(World Trademark Review)评选为2016年和2020年世界300强企业商标专业人士,被《中国知识产权》杂志和《中国日报》评选为“2017年中国杰出知识产权经理”,2020年被ALB评为“中国15大知识产权咨询律师”,在2020年被阿里巴巴反假冒联盟评为“年度最具影响力人物”。