Brand Protection Director & Legal Counsel China | 品牌维护总监&中国区法律顾问

MCM | 恩思恩

He is the Vice Chair of Fashion and Leather Working Group under EU chamber in China. Also in charge of the brand protection issues across APAC and general legal issues in China at MCM, with coverage on administrative and criminal measures against the counterfeiting industry, the civil litigations against the notorious markets in major cities and high profile claims against the heavy-weight imitators in China for trademark infringement and unfair competition, customs border control on export to overseas markets; overall anti-counterfeit strategy build-up and implementation across APAC; contract management, corporate litigations and risk prevention in China.

目前任欧盟时装与皮具工作组副主席，同时负责MCM公司在亚太区的品牌保护工作和中国区的法务事务，包括通过行政和刑事手段打击制假产业，民事手段解决中国各大城市知名售假市场的猖狂售假问题；通过商标侵权和不正当竞争诉讼对于仿冒者提起高额索赔；控制假冒产品出口到国际市场；亚太地区品牌保护策略的制定和执行；中国境内合同管理，公司诉讼事务和风险防范的管理工作。